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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Well, first, you probably have an account with the company, so that’s how they have your email address.

Marketing 184
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The 23 Best Event Management Software for Nonprofits in 2023

EventMobi: Association Events

Check out online reviews, or ask to speak with an existing customer. Great reviews The most trustworthy opinions about any kind of software come from its users. Software review websites such as Capterra or G2 are a reliable source of reviews. A+ Reviews: We won’t speak for ourselves. For example, Eventmobi has a 4.7/5.0

Software 130
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive? Are your benefits unique?

How To 130
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How to Budget for Upgrading Your Association Management Software

MemberClicks

According to Harvard Business Review , organizations that prioritize balanced “reduction plus offensive investment” in software maximize value and return on their software investment and outperform competitors with more defensive, cost-cutting approaches. The price of your AMS depends on several factors: 1.

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Association Brain Food Weekly: 1.7.22

Reid All About it

First, she asks you to review 2021 and then think about your life in 2022 and beyond. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software.

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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

With a data warehouse, you can run queries, calculations, and reports, and use dashboards to share, review, and analyze data. With a data warehouse in your AMS, your association can compete more strategically in your market. Think of it as a turbo-charged database that stores humongous amounts of current and historical data.

Analysis 142
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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE Marketing Professionals Community. More info/register.

San Jose 369